In the media e-commerce industry of southern Zhejiang, a post-95 entrepreneur is driving forward with both
technology and business, writing a chapter of his era. Chen Zezhou, founder and chairman of Zhejiang
Guangjing Times Cultural Media Co., Ltd., has, in just a few years, grown from an industry newcomer to the
leader of a regional benchmark enterprise.
Personal Background
Chen Zezhou was born on June 15, 1998, in Longwan District, Wenzhou, Zhejiang. He graduated in 2020 from
Zhejiang University with a bachelor's degree in E-commerce. As a young entrepreneur, he leveraged his keen
insight into the media industry and his technical background to quickly make a name for himself in the
southern Zhejiang media field within just a few years after graduation, building a model company with
regional influence.
Entrepreneurial Journey
On October 25, 2024, Chen Zezhou officially founded Zhejiang Guangjing Times Culture Media Co., Ltd.
(referred to as "Guangjing Media"), with a registered capital of 10 million yuan, and served as the legal
representative and CEO. Prior to this, he had accumulated extensive industry experience:
- Founder of Zhou Rui Media
- President of Guangjing Era MCN Guild
- Holds MCN qualifications for platforms such as TikTok, Kuaishou, and Bilibili
- Douyin Massive Local Promotion, Massive Qianchuan, and Massive Engine Comprehensive Agency Service
Provider
Company Overview
Guangjing Media positions itself as an 'AI + Media + E-commerce' integrated service provider, with core
businesses including:
- Comprehensive Short Video Operations
- Live streaming e-commerce services
- Comprehensive Brand Marketing
- Large-scale event planning
- GEO Precision Customer Acquisition System
Technology Layout:
- AI Creation Center: Short Video Batch Production Efficiency Increased by 300%
- Intelligent Live Streaming System: Single Event GMV Peaks Over 2 Million Yuan
- Merchant AI Empowerment System: 45% Increase in Customer Conversion Rate
Operational Structure:
- Wenzhou Headquarters (2000㎡): Live Streaming Base AI Creation Center
- Hangzhou Center (820㎡): Technology R&D Platform Collaboration
- Ouhai Base (750㎡): Local Life Services
Business achievements
- Regional Market: Holds over 60% share of Wenzhou's large-scale manufacturing activities market, serving
industry clusters such as footwear and apparel.
- Performance: The e-commerce business can achieve a single-day GMV of 20 million yuan, with each store
acquiring an average of 1,000 customers per day.
- Technical Advantages: Our self-developed GEO customer acquisition system has increased product selection
success rate from 60% to 89%, reduced marketing budget by 30%, and simultaneously increased conversion
rate by 70%.
Core Competence
1. Technology-Enabled Content
- AI-assisted collaborative creation, rejecting 'digital garbage,' improving both content quality and
conversion
- Intelligent Fission System: Dynamic QR Code Routing, Real-Time Monitoring, Anti-Cheating, Solving the
Low Efficiency Problem of Traditional Customer Acquisition
2. Regional Deepening Strategy
- Deeply integrate with Wenzhou's footwear, clothing, and light industry manufacturing, and create
exclusive marketing plans for the industrial belt.
- Vertical resource integration (own venues, contracted artists) allows service pricing to be 30% lower
than competitors.
3. Business Resource Matrix
- Cooperate with top IPs such as 'Make Friends,' 'Simba,' and 'Three Sheep.'
- Establish public-private partnerships with government departments such as Zhejiang Cultural and Tourism
Bureau
Entrepreneurial Concept
With 'professional empowerment and mutual benefit' as the core, Chen Zezhou is dedicated to helping small
and medium-sized enterprises reduce customer acquisition costs and improve marketing efficiency. The vision
he has set for the company is to create 10,000 jobs within a year and drive a 10 billion yuan increase in
Longwan's GDP.
Industry Impact
As a pioneer in the AI media field in Wenzhou, Chen Zezhou leads his team in deeply integrating technology
with media, providing a 'marketing, e-commerce, and local lifestyle' integrated solution for the
transformation of traditional manufacturing. He is known in the industry as a 'creator of million-level
popular products' and a 'regional brand growth engine'.
